The Common Thread Among Uncommon Men
Since 1818, Brooks Brothers has dressed icons in every era from actors to artists to presidents. After more than 200 years, the brand has become a common thread among uncommon men.
A Thread Through Time
To pay homage to our legendary clientele, we want to turn our Instagram grid into a threaded timeline highlighting key moments of significant figures in Brooks Brothers' history.
Bringing Legends to Life
We will place QR code-enabled plaques in cities across America. These codes will trigger animations of famous Brooks fans, bringing their style and spirit to life through augmented reality.
Recognition
A few years after my partner Sean and I made this campaign, we received an email… from the White House. The White House Historical Association asked if they could run one of our print ads in the White House History Quarterly. The answer was an obvious yes.
AD: Sean McSherry