Let's be kids.

Ironically enough, my first big kid job out of portfolio school was toying around with Fisher-Price's social media copy at Wieden+Kennedy.

Crafted with Kids

Did you know Fisher-Price has an entire Play Lab dedicated to studying how kids play? The brand tasked us with developing a content series to showcase how insights from the PlayLab come to life in each toy.

Little People Collector: E.T. 20th Anniversary Special Edition Figure Set

Caption: It's always a good sign if your friends light up around you.

Little People: Light-Up Learning Camper Playset

Caption: A-frame cabin down. Only 25 more letters to go!

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Happy World Friends Set

Caption: Don't discount the wisdom of a rainbow worm.

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Caption: Disney and Pixar’s Lightyear Lights and Sounds XL-15 clear for hyper-launch in 3…2…1!

Imaginext Disney And Pixar Lightyear XL-15 Spaceship

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Imaginext DC Super Friends Batman Toy Figure Set

Caption: Fighting crime from AARGH to ZOINK.

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Agency: Wieden+Kennedy

CD: Becca Wadlinger, Laura Fallon Wood

AD: Eric Reigert, Marina Choy

Designer: Dave Hagen, Alex Sanchez

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